(02) STARTING PRICES IN AED
Starting prices in AED
The prices below describe DevelopPrism's published starting scopes from the supplied October 2026 plan. They exclude VAT and do not establish an average price for the market. A narrower specialist engagement or a more complex brief requires its own quote.
(03) STARTER
Starter
From AED 2,500. Billing: Monthly (ad spend not included). The stated scope includes Covers ad spend up to AED 15,000/month. Confirm the exact deliverables, dependencies and exclusions before approval.
(04) GROWTH
Growth
From AED 4,500. Billing: Monthly (ad spend not included). The stated scope includes Covers ad spend up to AED 40,000/month. Confirm the exact deliverables, dependencies and exclusions before approval.
(05) SCALE
Scale
From AED 6,000. Billing: Monthly – 12% of spend, minimum shown. The stated scope includes Ad spend above AED 40,000/month. Confirm the exact deliverables, dependencies and exclusions before approval.
(06) WHAT CHANGES THE PRICE
What changes the price
The main scope variables are media spend, management scope, creative production, tracking and landing pages. Make them explicit in the brief rather than assuming they are included in every package. A quote can only be compared responsibly when the supplier and the buyer are discussing the same work.
Separate the amount paid to the advertising platform from the agency management fee. A campaign also needs a credible offer and working destination. The same spend can produce very different enquiry quality depending on those inputs, so do not use a generic cost-per-click figure as a complete business forecast.
(07) ONGOING AND ADDITIONAL COSTS
Ongoing and additional costs
Tracking setup, landing-page development and creative adaptations may be separate work. Budget reviews should use useful conversions and sales feedback where available. Attribution has limits; a platform-reported result is not automatically the whole contribution to a sale.
List the services the business will continue to pay for after the first delivery. Separate one-off setup from recurring charges, and record who owns each account. Additional work should use a clear change process so a reasonable initial quote does not become an undefined commitment.
(08) HOW TO COMPARE QUOTES
How to compare quotes
Create a simple comparison using deliverables, responsibilities, timing, exclusions and handover. Ask the suppliers to clarify mismatches before choosing on price. A larger fee is not automatically better value, and a smaller fee is not automatically a complete scope. The useful question is what the business can evaluate and operate after delivery.
Projects in the supplied plan use 50% upfront and 50% on launch; retainers are billed monthly in advance. SEO retainers specify a six-month minimum. The agreement confirms the terms for your engagement. These commercial starting points do not replace a review of the contract.
(09) FROM ESTIMATE TO BRIEF
From estimate to brief
State the business objective and the essential first-phase deliverables. Identify the content, access and approvals your team can provide. Explain any non-negotiable integration, language or production requirement. A written brief makes the next conversation more productive than asking for a universal price.
(10) QUESTIONS
Make the decision
clearer.
How much does it cost to use Google Ads in Dubai?
Starter management is AED 2,500 per month; Growth is AED 4,500. Scale is 12% of spend with a minimum AED 6,000 fee. Advertising spend is paid separately from agency management. Starter covers up to AED 15,000 monthly ad spend and Growth up to AED 40,000. Tracking setup costs AED 1,000 and is waived on a six-month contract. The quote separates VAT and third-party charges from delivery fees.
Is VAT included in these prices?
The published starting prices exclude VAT. The quote and invoice identify the applicable tax separately so the project fee and total payable are clear. Advertising spend, platform subscriptions and other third-party charges are also itemised separately. Compare the final invoice total rather than treating an agency fee as the entire operating budget.
Can I pay in instalments?
Project payments are split 50/50, while retainers are billed monthly. The proposal identifies the milestones attached to each project payment and any third-party fees due separately. Read the payment schedule alongside the deliverables and approval stages so the team knows what is due before production, development or the final handover.
Why do quotes in Dubai vary so much?
Quotes vary because they include different amounts of strategy, production, implementation and support. Compare page or asset counts, language versions, integrations, review rounds and handover files line by line. A lower headline price may exclude content or ongoing charges. Request an itemised AED quote with the same brief from every supplier.
(11) RELATED SERVICE