(02) STARTING PRICES IN AED
Starting prices in AED
The prices below describe DevelopPrism's published starting scopes from the supplied October 2026 plan. They exclude VAT and do not establish an average price for the market. A narrower specialist engagement or a more complex brief requires its own quote.
(03) LOCAL
Local
From AED 2,000. Billing: Monthly (6-month minimum). The stated scope includes Google Business Profile, citations, 10 keywords, 1 article/month. Confirm the exact deliverables, dependencies and exclusions before approval.
(04) GROWTH
Growth
From AED 4,000. Billing: Monthly (6-month minimum). The stated scope includes 25 keywords, technical SEO, 2 articles, link building, monthly report. Confirm the exact deliverables, dependencies and exclusions before approval.
(05) PRO
Pro
From AED 7,500. Billing: Monthly (6-month minimum). The stated scope includes 50 keywords, 4 articles, digital PR, optimisation for AI search. Confirm the exact deliverables, dependencies and exclusions before approval.
(06) FULL TECHNICAL AUDIT
Full technical audit
From AED 2,000. Billing: One-off. The stated scope includes Full technical audit with prioritised fix list (free audit on the site leads into this). Confirm the exact deliverables, dependencies and exclusions before approval.
(07) WHAT CHANGES THE PRICE
What changes the price
The main scope variables are site condition, content needs, competitive intent and implementation responsibilities. Make them explicit in the brief rather than assuming they are included in every package. A quote can only be compared responsibly when the supplier and the buyer are discussing the same work.
A retainer should explain the research, technical work, content and reporting included. Keyword counts are only one planning input. Ask how topics are chosen, who implements recommendations and which pages are expected to improve. A report without implementation capacity may not address the underlying problem.
(08) ONGOING AND ADDITIONAL COSTS
Ongoing and additional costs
SEO is continuing work rather than a fee for guaranteed placements. Search behaviour, competition and the site itself change. Define the review cadence and the work expected in each phase. Keep ranking observations connected to relevant traffic and useful business actions.
List the services the business will continue to pay for after the first delivery. Separate one-off setup from recurring charges, and record who owns each account. Additional work should use a clear change process so a reasonable initial quote does not become an undefined commitment.
(09) HOW TO COMPARE QUOTES
How to compare quotes
Create a simple comparison using deliverables, responsibilities, timing, exclusions and handover. Ask the suppliers to clarify mismatches before choosing on price. A larger fee is not automatically better value, and a smaller fee is not automatically a complete scope. The useful question is what the business can evaluate and operate after delivery.
Projects in the supplied plan use 50% upfront and 50% on launch; retainers are billed monthly in advance. SEO retainers specify a six-month minimum. The agreement confirms the terms for your engagement. These commercial starting points do not replace a review of the contract.
(10) FROM ESTIMATE TO BRIEF
From estimate to brief
State the business objective and the essential first-phase deliverables. Identify the content, access and approvals your team can provide. Explain any non-negotiable integration, language or production requirement. A written brief makes the next conversation more productive than asking for a universal price.
(11) QUESTIONS
Make the decision
clearer.
Is VAT included in these prices?
The published starting prices exclude VAT. The quote and invoice identify the applicable tax separately so the project fee and total payable are clear. Advertising spend, platform subscriptions and other third-party charges are also itemised separately. Compare the final invoice total rather than treating an agency fee as the entire operating budget.
Can I pay in instalments?
Project payments are split 50/50, while retainers are billed monthly. The proposal identifies the milestones attached to each project payment and any third-party fees due separately. Read the payment schedule alongside the deliverables and approval stages so the team knows what is due before production, development or the final handover.
Why do quotes in Dubai vary so much?
Quotes vary because they include different amounts of strategy, production, implementation and support. Compare page or asset counts, language versions, integrations, review rounds and handover files line by line. A lower headline price may exclude content or ongoing charges. Request an itemised AED quote with the same brief from every supplier.
What is the cheapest option that still works?
Start with the smallest scope that supports the customer action you need. For a service business that can mean a focused website; for a store it still means a working catalogue and checkout. Remove optional features before removing testing or essential content. Compare the published package inclusions with your brief, then budget for the ongoing costs.
(12) RELATED SERVICE